600 guests per day | 2500+ across the activation duration
EATS & BEATS DINER
Taking a marketing strategy for retailer engagement and turning it into an experiential activation, we brought to life the Beats Diner on behalf of Melbourne Quarter. The pop-up was part of a four-week event series where we celebrated retailers in the precinct with a month of incredible offers, musical performances, and activations throughout the Melbourne Quarter space.
This exciting series attracted more than 2,500 visitors to the new neighbourhood and assisted with growing the brand database by 50%.
